Cloth & Glitter
Two models in Cloth & Glitter knitwear and a glint-marked hooded sweatshirt on a London street at dawn

Campaign — Autumn

The London Collection

Photographed at first light between Bloomsbury and the river.

Macro detail of the ivory glint embroidered on navy pique cotton

Detail

Thread on thread

The glint is stitched in the colour of the cloth. Seen from a distance it disappears; up close it is the only mark on the garment.

Model in an ivory Cloth & Glitter shirt dress with a slim navy belt

Women

On length

The shirt dress was drawn twice: once short, once long. The long one stayed. Belted it reads sharp; loose it reads easy.

Model in an ivory fine-gauge Cloth & Glitter crew knit

Men

On weight

A knit should keep its line after a hundred wears. We work on the rib first and the body second, in that order.